FVM

FVM was hired by Finova Capital LLC, an equipment financing and small business lending company, to build their brand, generate leads, and create marketing and advertising messaging. The FVM team, consisting of 2-5 employees, was selected due to their high ratings, good value for cost, and alignment with company values. They delivered services including logo design, product suite branding, website creation, blog writing, marketing materials, trade show booth and graphics, trade advertising, a trade show video, a direct email marketing campaign, and strategic plan support. Communication was conducted through in-person and virtual meetings, and email or messaging apps.

For a B2B distributor of specialty chemicals and equipment, FVM developed a new company name and brand strategy, created a corporate Wordpress website, and provided a full launch plan with sales enablement tools for outside sales reps. The team at FVM was chosen for their familiarity with the industry and their history of successful collaborations with the client. The engagement ran from January 2020 to December 2021. Their work involved creating the copy surrounding the new brand, designing creative pieces and a corporate WordPress website, and implementing inbound tactics for the website.

FVM was hired by a group purchasing organization in the hospitality industry to develop their branding and identify new ways to communicate with their market. The project started with a discussion about the company's strengths and weaknesses. FVM then worked on the company's positioning and supported their brand strategies, such as their visual identity and copy messaging frameworks. The rebrand was officially launched in September 2021, but FVM continues to work on new campaigns and post-launch projects. The team was chosen for their creative expertise and cost-effective solutions. The partnership started in January 2020 and is ongoing.