FutureBrand Australia

Bush Heritage Australia, a leading conservation organization, sought the expertise of FutureBrand Australia to revamp their brand in line with their 2030 strategy. FutureBrand conducted a thorough review of the organization's values, brand positioning, and brand guidelines, and developed a number of specific campaigns using the new branding. The project involved in-depth interviews with key stakeholders, co-design sessions, and a reserve visit to gain a comprehensive understanding of Bush Heritage Australia's work. The team from FutureBrand, which included the GM, Brand Experience Director, Strategic Director, Senior Strategist, and Brand Manager, was commended for their impressive delivery.

FutureBrand Australia was hired by Golf Australia and the PGA of Australia to redefine the Golf Australia brand and develop a brand architecture for Australian Golf. The project, which ran from March to September 2022, involved FutureBrand conducting workshops and one-on-one interviews with various internal and external stakeholders to understand the complex environment of the companies. The team, which comprised 20 members including the CEO, developed the brand architecture to support consistent, strong messaging in the marketplace, represent the brand, and reflect the national strategy.

Flight Centre Travel Group, a leisure travel retailer, engaged FutureBrand Australia to create a new brand for an emerging tour business globally. The goal was to rebrand two existing businesses into a new single brand ready for growth and scalability. FutureBrand's scope of work included conducting numerous face-to-face interviews with key global stakeholders, desk research, in-market surveys, and a two-day overseas workshop with the business CEOs and management teams. The final deliverables included a single brand, an implementation plan, market surveys, and base creative (logo) ready for deployment. The team from FutureBrand, which ranged from the CEO to admin teams, was chosen for their strategic thinking and direction.