FutureBrand Australia

FutureBrand Australia was hired by Bush Heritage Australia, a leading conservation organization, to review and update its brand as part of an ambitious 2030 strategy. The goal was to ensure the brand could support the organization's growth ambitions. FutureBrand redeveloped the company's values, brand position, and brand guidelines. After conducting in-depth interviews with key stakeholders and co-design sessions, they delivered a comprehensive branding package that included new colours, font, illustrations, and guidelines on how to apply them. The feedback was highly positive, with the Bush Heritage team praising FutureBrand's senior team for their involvement and delivery.

Flight Centre Travel Group, a global leisure travel retailer, engaged FutureBrand Australia to create a new brand for an emerging tour business. The goal was to merge two existing businesses into a single brand, ready for growth and scalability. FutureBrand conducted numerous interviews with key global stakeholders, market surveys, and a two-day overseas workshop with the business CEOs and management teams. The final deliverables included a single brand, an implementation plan, market surveys, and a base creative logo ready for deployment. The team from FutureBrand, which ranged from the CEO to admin teams, was appreciated for their strategic thinking and direction.

Golf Australia and the PGA of Australia hired FutureBrand Australia to redefine the Golf Australia brand and develop a brand architecture. FutureBrand conducted interviews and workshops with various internal and external stakeholders to understand the companies' complex environment. They then developed a brand architecture to support consistent, strong messaging in the marketplace, represent the brand, and reflect the national strategy. The engagement, which involved 20 teammates including the CEO of FutureBrand, lasted from March to September 2022. The client was familiar with FutureBrand’s work from past employment and was satisfied with their services.