Fuse

Fuse was hired by ShipCalm, a technology-driven logistics and professional services company, to assist with search optimization and digital marketing. ShipCalm aimed to generate more top-of-the-funnel leads. Fuse has since managed ShipCalm's AEO, GEO, and SEO efforts, alongside overseeing marketing analytics and reporting aspects of their marketing program. Fuse has additionally developed and managed advertising programs on different platforms, which includes Google, Facebook, Microsoft, and LinkedIn. Their engagement has been ongoing since December 2025.

In addition to their marketing and optimization services, Fuse has provided creative advertising services to ShipCalm. The creative services encompassed graphic and copy design for the company's landing pages. This required Fuse to be proficient in marketing analytics and reporting, as it was integral to the performance of their marketing programs. Fuse collaborated closely with the ShipCalm team, which usually entailed working with two to five members from the client's side on various tasks.

Fuse was chosen to work with ShipCalm due to their alignment in company culture and values. The logistics company identified Fuse's superior understanding of their business sector as a crucial factor in their choice. They were first made aware of Fuse through a direct message on LinkedIn, a platform oftentimes utilized for professional networking and outreach. Since their partnership began in late 2025, their collaboration remains ongoing, emphasizing the productive and harmonious relationship they've forged.