Funkemedia

Funkemedia was hired by Mammar Digital, a company dedicated to enhancing the online presence and customer service of various businesses, to develop and design a web-based AI analytics platform. The goal of the project was to analyze marketing data, identify patterns, and reduce the time spent on data analysis, thereby enabling faster and smarter data-driven decisions. The solution, which was tailored to Mammar Digital's marketing needs, could detect trends, anomalies, and performance insights across campaigns in real time.

Funkemedia was selected for the project due to their competitive pricing, cultural fit, and good value for cost. The team, comprising 2-5 employees, designed an application that aggregates data from multiple sources such as Google Ads, Meta, and HubSpot. The data was processed using machine learning models and presented through a user-friendly dashboard. Key deliverables included data integration pipelines, AI-based anomaly and trend detection, a custom dashboard with dynamic visualizations, and a user roles and permission system. The solution provided by Funkemedia automated hours of manual work and gave Mammar Digital a deeper understanding of campaign performance.