Funderce

Funderce was hired by NACACUE CORPORATION, a consumer electronics company planning to launch a handheld LED light product called MeBu Light. The main objective was to successfully raise funds through Kickstarter and Indiegogo. Funderce was chosen for their great cultural fit and discovered through an online search. The company assigned one employee to this project. The scope of work involved creating landing pages with a marketing funnel function, generating significant traffic to these pages through various social media platforms and personal relations, deciding on the most suitable crowdfunding service, determining the optimal launch timing, and continuously applying the marketing funnel approach to modify the existing product and new product. The company was satisfied with the results and appreciated the cultural fit and the strategic approach taken by Funderce.