Frontal

Frontal was contracted by Translation People, a global provider of human and machine translation services, to streamline their marketing and sales activities. The central issues revolved around the inconsistency of the management of pipeline activities, workflows, data, and ownership. Frontal was tasked with executing more consistently across marketing and sales efforts, identifying gaps in processes, and automating as much work as possible for efficient operational functionality.

Frontal was sought out due to their high ratings, budget-friendly pricing, and alignment with Translation People’s core values, and was discovered through an online search and the Clutch site. In response to the issues identified by Translation People, Frontal deployed a team of 2-5 employees to analyze and optimize the company’s go-to-market strategies. Their mission was to identify and manage any operational gaps hampering the efficiency of pipeline efforts.

The result of Frontal’s engagement was a significant improvement in Translation People’s marketing and sales efforts. Through the analysis of existing practices, Frontal provided structured approaches to manage the data, workflows, and obligations. Their focus was not merely on better alignment between teams but also on establishing clear processes to support pipeline activities. Frontal's hands-on approach and direct recommendations ensured that their solutions were seamlessly integrated into Translation People's existing operations.