Freshwater Marketing

Freshwater Marketing was hired by Sourcetoad, a software development agency, to provide Fractional CMO services. The company was chosen due to their high ratings, geographic proximity, good value for cost, and alignment of company values. Freshwater Marketing was responsible for managing Sourcetoad's marketing efforts, which included hiring and training a new Marketing & Communications Manager, developing buyer personas, conducting market research, and creating a marketing strategy. They also developed a partner program, redesigned the website, optimized keywords and SEO, and onboarded Sourcetoad to Hubspot. In addition, Freshwater Marketing developed a sub-brand for Sourcetoad's cruise products, wrote case studies, created content, composed blog posts, conducted white paper research, planned conferences and events, ran weekly sales/marketing syncs, and advised the sales/marketing team and executive team on best practices. The project was executed by one employee from Freshwater Marketing. Sourcetoad found Freshwater Marketing through a referral and was very satisfied with the results delivered.