Frederick Swanston

Frederick Swanston partnered with Kolter Homes, a homebuilding company, to lead brand awareness and advertising campaigns for a new active adult community. The agency developed a media buying campaign and also worked on branding development. They assisted in building microsites and landing pages for email campaigns and provided footage for videos, which they also edited and marketed. Additionally, they designed and oversaw the production of various marketing collaterals such as floor plan inserts, brochures, location maps, and displays for the sales office. The engagement started in 2012 and is ongoing.

North Point Hospitality Group hired Frederick Swanston to create a new logo and build a new website. The agency was selected based on research and word of mouth recommendations. They worked closely with the company's internal stakeholders, including the vice president and the EVP. The agency successfully updated the company's logo and designed and implemented the new site.

Frederick Swanston served as the agency of record for the Metro Health System of Cleveland, Ohio for three years. The agency conducted consumer research, identified and articulated the company's position and messaging, and established a brand image. They ensured brand standards were consistent across all elements of the company's image. The agency was considered an extension of the company's marketing team, providing all the necessary tools and resources for success. The collaboration lasted from the first quarter of 2014 to the first or second quarter of 2017.