Frederick Swanston

Frederick Swanston partnered with Kolter Homes, a homebuilding company serving the Southeast region of the United States, with the objective of leading the brand awareness and advertising campaigns for a new active adult community. The agency developed a media buying campaign and worked on branding development, which included both traditional media and digital marketing. They also built microsites and landing pages for email campaigns, provided footage for videos, and designed and produced collateral such as floor plan inserts, brochures, location maps, and displays for the sales office. The project, which started in 2012, is ongoing.

North Point Hospitality Group, a hotel development and management company, hired Frederick Swanston to create a new logo and build a new website. The agency was chosen after a competitive bidding process. The goal was to update the company's logo while preserving its integrity, and to design and implement a new site. The agency collaborated with the company's internal stakeholders, including the vice president and the EVP, to successfully complete the project.

Frederick Swanston served as the agency of record for the Metro Health System of Cleveland, Ohio, for three years. The agency conducted consumer research and identified key insights that shaped the health system's brand platform. They helped articulate the brand's position and messaging, creating a compelling brand image. They also ensured consistency across brand standards, including logos and fonts. The agency worked closely with two account managers from the health system, and the relationship was seen as a successful extension of the internal marketing team. The engagement lasted from the first quarter of 2014 to the first or second quarter of 2017, with a total investment between $3 million and $4.5 million.