Fratzke

Fratzke was engaged by the College of Business and Economics at Cal State Fullerton, the largest accredited business school on the West Coast, to undertake a research-oriented project aimed at enhancing the relationship with alumni. Their goals were to comprehensively understand alumni, augment long-term engagement, and improve the digital experience for these former students. Fratzke was chosen, among other reasons, for their close geographic location, fitting culture, strong recommendation, and aligned company values.

Fratzke undertook a thorough process encompassing alumni research, stakeholder interviews, strategic recommendations, engagement planning, and a complete overhaul of the alumni website. They also crafted a new content strategy and made useful UX/UI design recommendations. With a team of 2-5 employees, their role revolved around transforming research data into practical strategies and compatible digital solutions, both geared towards enhancing alumni connections in the long run.

The outcome of their collaboration with Fratzke was quite satisfactory to the college, and it notably enhanced the alumni digital experience. A robust alumni engagement strategy was developed, laying a solid foundation for improved future interactions with the alumni. Clearly, Fratzke achieved its mission of solidifying the engagement with former students through both strategic recommendations and design solutions. Therefore, the project carried out by Fratzke was deemed a success by the university.