Franklin Madison Direct, formerly SeQuel Response

Franklin Madison Direct, formerly known as SeQuel Response, was engaged by a data security software company to manage their direct mail program. The team at Franklin Madison Direct handled direct post mailing and surround display, which involved displaying ads to the company's audience. They also developed campaign material using assets provided by the company's creative agency. The partnership, which has been ongoing for over a decade, has seen the company invest between $12.5 and $15 million in the project. The executive at the data security software company has expressed satisfaction with Franklin Madison Direct's services.

In another project, Franklin Madison Direct was contracted by a meal delivery company to manage their digital marketing efforts. The scope of the project included social media marketing and direct email marketing. Franklin Madison Direct was instrumental in the company's expansion to the US East Coast region, and they were tasked with identifying new prospects and customers. The meal delivery company invested around $5 million-$6 million in the project and has been working with Franklin Madison Direct since August 2020. The executive at the meal delivery company had a positive experience with Franklin Madison Direct, particularly appreciating their data model.

Franklin Madison Direct was also hired by a rug retailer to drive new customer acquisition through direct marketing. The scope of the project included running a number of direct mail campaigns, providing testing recommendations, creative development services, and data analysis. The rug retailer was referred to Franklin Madison Direct and has been very pleased with the results of the campaigns, which have allowed them to efficiently meet their new customer acquisition goals.