Fractional CMO

Fractional CMO was contracted by Lingoda, an education program that pairs international talents with suitable education programs, to set up workflows, reporting, and CMS systems. The Fractional CMO team of 2-5 employees revamped the contact form to switch to Hubspot, introduced different workflows depending on the entry point and channel, automated lead eligibility, prepared for internal Hubspot migration, and provided CMS and UX consultation. The company was chosen for their budget-friendly pricing and good value for cost.

In a project with Colorful Concrete Solutions, a company providing concrete floor coatings, Fractional CMO was brought on board to customize and implement workflows within the system to improve time management with prospects and clients. They also helped the company better understand how to maximize their investment in Hubspot. The team researched and implemented options for calling and texting within the system with Hubspot tracking. Fractional CMO was selected due to their budget-friendly rates, company values, and strong communication.

Lastly, in a collaboration with an Electronics Manufacturer, Fractional CMO was tasked with the goal of improving email marketing and domain awareness. Through the referral-based project, the team executed an email marketing campaign aimed at product awareness. The team of 2-5 Fractional CMO employees was again preferred due to their prior successful referrals.