Fourzerotwo

Fourzerotwo was hired by Balanced Family, a company that operates a content-based mobile app aimed at improving relationships between couples. The primary goals were to find a product-market fit, conduct a soft launch for the app's marketing, and perform market research. Fourzerotwo was chosen for their cultural fit, cost-effectiveness, and alignment with company values. The project was assigned to one of Fourzerotwo's employees. The scope of work included identifying key channels for Go-To-Market (GTM), determining which channels performed better, and reducing the Cost Per Install (CPI) by adjusting the wording and visuals. They also identified key personas and differences between target countries, providing extensive documentation, reporting, insights, and visualisation. The results were satisfactory, with significant improvements in the app's market position and a successful soft launch. The client appreciated Fourzerotwo's professionalism and efficiency.