Foundation

Foundation successfully completed a visual identity rebrand for Casual, a global video production company. The CEO of Casual praised Foundation's approach, which began with a comprehensive briefing about their market positioning and value proposition. Foundation's creative partners, Keith and Ben, then developed several variations of a new brand identity. After refining the preferred option, they designed and delivered a product that met Casual's expectations. The project, which ran from February to June 2022, represented an investment of approximately $55,000.

In another project, Foundation was hired by the London Web Design Agency to provide branding and logo design services. The Managing Director of the agency selected Foundation for their good value and reputation. The scope of the project involved a brand evolution for a Private Equity Fund management company focusing on digital transformation. Key deliverables included multiple logo variants and topline brand guidelines, such as fonts and color palette. Communication was primarily conducted through email or messaging apps.

Foundation was also engaged by a German rope access company to redesign their logo and brand identity. The owner of the company sought to rebrand the business as it began targeting higher-profile clients. After researching regional branding agencies, the owner chose Foundation based on positive recommendations. Foundation quickly delivered design proposals that aligned with the company's needs and expectations. The final deliverables included a new logo and brand image for integration into the company's website and social platforms. Throughout the project, the company's owner maintained regular contact with a project manager from Foundation who provided valuable consultations on improving their branding and client outreach.