Foundation

Foundation was hired by Sitetracker, a software company specializing in intelligent deployment operations, to increase their website traffic, improve conversion rates, and boost search volume. The team at Foundation, which consisted of 2-5 employees, carried out a Competitor Page Audit & Strategy and Competitor Comparison Page Development to achieve these goals. The deliverables included final recommendations on page layout and approach, along with six competitive articles. This initiative led to a significant increase in Sitetracker's organic traffic.

In another project, Foundation was engaged by RYZ Solutions, a company that provides comprehensive customer management solutions for real estate developers. The objective was to establish the RYZ brand, increase qualified leads and enhance their online presence. Foundation developed a Starter Strategy to position RYZ's brand towards new audiences and implemented three months of digital marketing services aimed at increasing site traffic and MQLs. The exact number of visits, traffic, and content marketing results were contingent on various factors not solely related to Foundation's performance.

For an AI startup, Foundation was tasked with creating a verbal and visual identity. The team, consisting of 2-5 employees, developed a comprehensive brand identity that included visual and verbal elements, resulting in a cohesive, memorable, and strategically aligned brand presence. The final identity system reflected the brand’s mission, values, and positioning, ensuring consistency across all communication channels. The key deliverables included a distinctive visual identity that aligned with the brand strategy, key brand materials for marketing and communications, and a comprehensive reference document ensuring brand consistency.