Formulytic

Formulytic collaborated with an Active Directory replacement company to drive growth through paid outbound channels. The project involved working on numerous paid media forms, handling data analytics for the business's website and paid media, and running SEO. Although the team did not create content, they provided strategy behind the content choices and conducted comprehensive audits. The partnership, which began in June 2014, was ongoing at the time of the interview.

Formulytic provided digital marketing support for Automox, a cloud-based cybersecurity software platform. As a startup, Automox sought a marketing team to manage and optimize their digital advertising efforts. Formulytic implemented strategies to maximize both paid and organic search campaigns, retarget ads, and optimize key search terms. They also improved the website's backend, created content to drive traffic, and built a lead attribution system. Formulytic also provided a software platform that filtered data into reports, keeping the client up-to-date on metrics such as cost per click and conversion rates.

Formulytic was hired by a restaurant management software company to improve their lead conversion rate through paid online advertising. They managed the client's entire paid advertising budget and all associated tools, oversaw their Salesforce account, provided third-party advice, and tracked spending, conversion rates, traffic, and cost per lead. They also extended digital marketing support and helped with ad creation for various platforms. Formulytic was described as providing overarching digital marketing support, and the engagement lasted from November 2016 to June 2018.