Formulytic

Formulytic was hired by an Active Directory replacement company to expand its growth through paid outbound channels. The company's former CMO was familiar with Formulytic's data-oriented approach, leading to the partnership. Formulytic handled all paid media, data analytics, SEO, and content strategy for the company. They also conducted audits and tracked keywords and term placements. The partnership started in June 2014 and is ongoing, with the company investing about $5,000–$10,000 a month.

Automox, a cloud-based cybersecurity software platform provider, engaged Formulytic to manage and optimize its digital advertising efforts. Formulytic supported a wide range of digital marketing and advertising campaigns, maximizing both paid and organic search campaigns. They optimized the company's AdWords account, improved the website’s backend, created content, and built a lead attribution system. Formulytic also provided a separate software platform that filtered data into reports for the CMO to review. The partnership, which started in 2015, is ongoing.

A restaurant management software and technology company hired Formulytic to improve its lead conversion rate through paid online advertising. Formulytic managed the company's entire paid advertising budget and all the tools associated with it. They oversaw the company's Salesforce account, recorded market integrations, and provided third-party advice. They also helped with some ad creation for Facebook, Google, and Capterra. The company invested about $7,000 per month in the project, which ran from November 2016 to June 2018.