Formula D

Formula D was engaged by a science museum in Florida to develop an interactive AR production. The project involved creating a large-scale production mapping and a digital interactive tool using AR technology. The team of five, including a project manager, developers, and designers, designed AR characters, managed the software, and worked with another company for equipment installation. The AR tool detected audience movements and projected these onto the screen, creating an immersive digital experience. The project, which cost over $2 million, ran from January 2015 to May 2017.

Formula D worked with a wine estate and edutainment center in South Africa to create an interactive exhibit. The project involved developing the concept and technology for an interactive edutainment center. Formula D helped create animated characters for the virtual stations, design activity stations and exhibits, and develop a registration system integrated with the ticketing system. The team also ensured the security and safety of the kids by gathering information from the parent or guardian. The project, which ran from June 2018 to June 2019, continues with Formula D providing maintenance services to the software used for the exhibits.