Formation PR + Brand

Formation PR + Brand was hired by Blue Ridge Community College, a two-county institution in western North Carolina, to create their annual report. The report is distributed to the community, legislators, donors, and partners. The college has a long-standing partnership with Formation, due to their consistent delivery of high-quality marketing, communication, and branding services. The project began with a review of the previous year's successes, followed by a collaborative content direction decision-making process. The creation of articles and photography was then delegated accordingly. The design of the cover was vetted, and a mock-up was reviewed before finalization. The college worked with the project manager, the creative director, and the accounts manager from Formation, ensuring constant communication throughout the project.