Footprint Digital

Footprint Digital was engaged by Make it Clear, a London-based design agency, to provide SEO services and website analytics support. The project, which began in December 2019, involved Footprint Digital assisting the design agency in understanding analytics and improving performance through keyword analysis, user personas creation, and journey mapping. They also provided content creation based on search volume and trends, website consultation, and Google Tag Management. The collaboration, which was data-driven, saw Footprint Digital help Make it Clear describe their services better. The project, which is still ongoing, has so far cost approximately $40,000.

In another project, Footprint Digital partnered with a sustainable packaging company to implement their digital marketing strategy. The company, which operates in a highly competitive sector, sought Footprint Digital's expertise to increase new customer acquisition and sales through improved digital use and technologies. Footprint Digital was selected through a rigorous selection process and was tasked with integrating the company's customer database and technology systems, improving on-site lead generation, redesigning customer experience UX landing pages, and building and expanding audience segments in line with customer segmentation. The project exceeded expectations, with significant growth in lead generation, increased engagement with customers, and increased sales.