The Food Group

The Food Group was hired by a major baked goods company to create recipe content for their digital and social platforms. The company's internal team lacked the capacity to handle this task, hence the decision to outsource. The Food Group took on the project, shooting the recipes in their own virtual or in-person studio. They collaborated with the company on photo-taking and handled all the editing based on the company's feedback. The team from The Food Group, consisting of a stylist and a photographer, provided insightful recommendations to make the photos more authentic. The project has been ongoing since January 2021 and has cost upwards of $230,000.

Sheringham Distillery, experiencing rapid international growth and undergoing a brand refresh, engaged The Food Group to upgrade their content and solidify their brand standards. The Food Group provided a photographer for cocktail photos, which were shared on social media and the distillery's cocktail catalog on their website. They also developed content, producing photos for five recipes each month following the distillery's brand pillars, colors, and branding. The engagement began in December 2021 and is still ongoing.

A food and beverages company hired The Food Group to shoot food imagery for eCommerce retailers. The Food Group was selected based on their high ratings, budget-friendly pricing, great culture fit, good value for cost, and aligned company values. The scope of work involved delivering 15 food photography images that showcased the company's products. The Food Group provided food styling, prop styling, and supported with art direction. They were also responsible for gathering all the food/products for the shoot. The project involved 2-5 employees from The Food Group.