Font & Swatch

Font & Swatch was hired by Melotti Media Copywriting Agency to redesign their brand and logo, with the goal of presenting the business as a serious and professional marketing agency. The scope of work included the creation of new logos, colors, fonts, and brand guidelines. Additional deliverables included business cards, pull-up banners, stationery, and website design. The project involved extensive research, mood boards, and multiple design sessions to ensure the new brand accurately reflected the desired attributes and positioning. The team from Font & Swatch, led by Kristin, Elissa, and Grant, was selected for their impeccable reputation and high-quality work, despite their higher cost. The engagement, which began in January 2020, is ongoing and has cost approximately $35,000 to date. The client has expressed satisfaction with the thorough and well-researched approach of the project.