Font & Swatch

Font & Swatch was engaged by the founder of Melotti Media Copywriting Agency to revamp their brand and logo. The aim was to transition from an outdated, immature brand to a more professional and serious representation that would properly position them as a marketing agency. The team at Font & Swatch worked closely with the client, undertaking extensive research, and providing mood boards to help identify preferences and direction. Over a period of weeks, they created a suite of branding materials including logos, color palettes, fonts, business cards, banners, stationery, and a website. The client was particularly pleased with the inclusion of orange in the color scheme, a specific request. Though pricier than other firms, Font & Swatch were chosen for their impeccable reputation and quality of work. The project, which started in January 2020 and has so far cost around $35,000, is ongoing.