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Fondamentale. is a creative & talent management agency based in Paris. The agency, founded in 2019, has a team of more than 30 that provides video production, advertising, marketing strategy, and graphic design services. Fondamentale. serves mid-market and other-sized companies in various industries that include consumer products & services, and advertising & marketing.

Client Insights

Industry Expertise

Consumer products & services


Advertising & marketing


Arts, entertainment & music


Other industries


Client Size Distribution

Small Business (<$10M) 5%

Midmarket ($10M - $1B) 50%

Enterprise (>$1B) 45%

Common Project Size

$10K-$49K 3 projects

$50K-$199K 1 project


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Highlights from Recent Projects

Overall Rating

4 Reviews

Fondamentale. was hired by a luxury cosmetics brand to create a video highlighting their main skincare ingredient. The project aimed to reinvent existing content while maintaining a fresh, dreamy, and impactful narrative. Fondamentale. was chosen based on their prior successful collaborations and their expertise in video content creation. The project was characterized by a smooth process where Fondamentale. worked closely with the client, particularly in scripting the voice-over for the video. The feedback process was efficient, and the timeline was well managed.

An events and communications company based in Zürich, Switzerland, hired Fondamentale. to create bespoke content for a bank event in Geneva. Fondamentale. was responsible for creating several AVs that were projected on tables and walls throughout the event. The project required a high level of coordination and timing, as another company was handling logistics and IT setup. The collaboration with Fondamentale. was smooth and easy, with the Creative Director, Filippo, playing a significant role. The project started in May 2019 and concluded with the event in September 2019.

Fondamentale. was hired by Yves Saint Laurent Beauté, a division of L'Oréal Luxe, to create a product movie for their latest Black Opium launch. The goal was to create a high-end movie with desirable designs that reflected the brand and franchise's image and values. Fondamentale. was chosen for their expertise in marketing and video production. The project involved creating a product movie with vibrant colors and effects to magnify the iconic Black Opium bottle. The project was managed efficiently, with regular video appointments to validate steps and share feedback. The project timeline was well managed, and feedback was promptly integrated.



Service Excellence




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