Fond of Designs

Fond of Designs was hired by UP&RUN, a clean hydration company, to design packaging for a new line of kids' hydration products. The project, targeted at children aged 4-14 and their parents, faced the challenge of finding a balance between appealing to a young and adult demographic. Consequently, the team from Fond of Designs developed the design for three different flavors, producing outer box packaging, sachets, and vital visual content for social media.

The project began in December 2025 and concluded in April 2026, with the team at Fond of Designs working closely alongside UP&RUN throughout the entire process. The engagement saw the involvement of 2-5 team members from Fond of Designs, who were selected based on their expertise and the quality of their previous work. The collaboration was initiated after the folks at UP&RUN discovered and fell in love with the work of one of Fond of Designs’s team members, Khushika, on Instagram.

The project, which cost less than $10,000, was deemed a success by UP&RUN. Alongside the primary deliverables, the Fond of Designs team went above and beyond to establish brand guidelines for UP&RUN, who had not previously defined these. This additional support provided a robust framework for UP&RUN to follow in future branding and design projects, further establishing the value and thoroughness of Fond of Designs’s work.