Fluidic Agency Pty Ltd

Fluidic Agency Pty Ltd was hired by a B2B Healthcare Technology Marketplace to support the design, development, and launch of their platform. The agency took over from the web development team, managing application management, hosting, email delivery, domain management, and CDN setup. They also built new software and managed an offshore engineer. Fluidic was responsible for the digital marketing strategy, including content strategy, advertising, SEO, social strategy, and promotion. The agency's primary goal was to increase the discoverability of the platform to engage and register users and companies using both organic and paid channels. Fluidic was also involved in sales and conference meetings and presentations on behalf of the client, where they excelled in their role.

The client chose Fluidic Agency Pty Ltd because of their integrated and affordable services. They were impressed by the agency's ability to understand and oversee the end-to-end management of digital strategy. The client primarily worked with Julian, Fluidic's lead for content strategy, and other specialists as needed. Fluidic's work included technical SEO, landing page and campaign design, Adwords advertising and management, Google analytics management, on-boarding flow and conversion optimization, content and social strategy, web hosting, software development, and off-shore engineering management. The agency also established a social presence on professional and healthcare platforms, developed a range of long and short-form content, and designed several campaigns and landing pages to test conversion with different audiences. Adwords campaigns were also created and set up with pixel tracking.

The client was pleased with the work done by Fluidic Agency Pty Ltd. The agency's end-to-end digital strategy, software engineering, and digital marketing services were instrumental in the successful launch of the client's platform. The client appreciated Fluidic's ability to understand their needs and oversee the full scope of their digital strategy. The agency's work in technical SEO, landing page and campaign design, Adwords advertising and management, Google analytics management, on-boarding flow and conversion optimization, content and social strategy, web hosting, software development, and off-shore engineering management contributed to the increased discoverability of the platform. The client was particularly impressed with the agency's work in sales and conference meetings and presentations, where Fluidic represented the client effectively and created strategic industry connections.