Fluid Branding

Fluid Branding was hired by Litter Lock, a garbage bin lock company, to develop a brand from scratch. The co-founder of Litter Lock wanted to pressure test the ideas surrounding the company's name and to develop a brand personality. Fluid Branding was selected based on their local presence and positive word-of-mouth recommendations. The team at Fluid Branding, which consisted of 3-5 people, worked seamlessly with Litter Lock to understand the desired outcomes. They used global generic survey data to build a picture of potential customers, which helped them create a brand personality, logo, tagline, and website.

Bellington Estate, a made-to-measure suit business, hired Fluid Branding to update its branding and website copy. The owner of Bellington Estate wanted the branding to reflect the unique tone and style that the business had evolved into. Fluid Branding was chosen for their great reputation, proximity, and cultural fit. A team of 2-5 employees worked on refreshing the branding while keeping its essence. They updated the logo image, branding, colours, and website copy to make it more reflective of Bellington Estate's unique approach to suit making.