Fluid Advertising

Fluid Advertising was hired by Analytics Solutions Corporation to help with a brand transition from a government contracts recovery business to a commercial healthcare analytics company. The goal was to create a brand that would connect the company to the healthcare space and remove any negative associations from their past work. Fluid Advertising worked on the company's web and digital assets, creating new content, style guides, and internal reference documents. They also helped with the development and pitch of new offerings. The company was impressed with Fluid's project management skills and their ability to incorporate feedback without getting defensive. The project, which cost between $50,000 and $200,000, has been ongoing for 18 months as of 2015.

Fluid Advertising was contracted by a Utah-based nonprofit organization to create a marketing strategy aimed at increasing the number of tax returns they file each year. The organization, which provides free income tax services and earned income tax credit outreach, wanted to enhance their marketing and target specific demographics. Fluid Advertising created a digital tax campaign, including videos and YouTube ads, which allowed the organization to track the success of different strategies. The organization found Fluid's work to be effective and plans to rehire them for a volunteer recruitment campaign. The cost of the project was around $30,000.