Flowium

Flowium was engaged by an e-commerce dietary supplement company to manage their email marketing campaigns. The company, struggling with their email marketing strategy, found Flowium online and was impressed with their expertise. Flowium took over the email marketing for two of the company's accounts, creating complex workflows involving welcome flows, newsletters, and promotional campaigns. They also coordinated shipping notifications via email and SMS to reduce missed deliveries. To ensure compliance with FDA regulations, Flowium implemented a document outlining rules for their team to follow. The collaboration began in June 2017 and is still ongoing.

Flowium was hired by an online wine e-commerce company to focus on automated email campaigns through Klaviyo with the aim of increasing repurchase and retention rates. The project's goal was to achieve 15% revenue through automated emails and increase the repurchase and retention rate by 10-20% over a year. Flowium was chosen for their proficiency in Klaviyo and their cultural fit. They were given full autonomy to create automation touchpoints and integrate their resources with the client's team. Frequent meetings and monthly analytics briefings were conducted to measure success and brainstorm new ideas.

An owner of multiple DTC E-commerce brands hired Flowium to generate revenue through email marketing for their Shopify stores. After having previously worked with and dismissed three agencies, Flowium was chosen for their solid email playbook. The collaboration led to email marketing attributing to 40% of the entire stores' revenues. Flowium managed weekly account meetings, email design reviews, copy reviews, and development reviews, and utilized Klaviyo and Shopify integrations. The client was in regular touch with the senior account managers and expressed satisfaction with their commitment to the brands.