Fleur de Lis Communications

Fleur de Lis Communications was engaged by Ronald McDonald House Charities of Kentuckiana to lead their PR and marketing efforts. After thoroughly understanding the organization's previous marketing efforts and their results, Fleur de Lis worked with their team to identify opportunities to increase awareness about the organization and its mission. The deliverables included social media management, press releases, PR event planning and management, and marketing planning and buying. The team primarily worked with Bill Shory, Co-Founder/President, and Taylor Durden, Partner/Content Strategist, with occasional support from 2-3 other team members.

A custom software and app development firm sought the services of Fleur de Lis Communications to improve brand awareness and increase leads from companies fitting their ideal customer profile. Fleur de Lis conducted a discovery phase to understand the firm's marketing strategies, plans, and long-term goals. They then proposed a plan to refine messaging and themes, identify content opportunities, manage paid media, and conduct client outreach. The firm worked with Bill, Zak, Tara, Taylor, and Meg from Fleur de Lis and invested around $25,000 in the project that lasted from May to December 2022.

The Whitney/Strong Organization, a philanthropic nonprofit focused on reducing gun violence, engaged Fleur de Lis Communications to help amplify their mission and work to a broader audience. Fleur de Lis identified potential stories to amplify through various media channels, prepared the team for interviews, and handled pre-interview communications. The organization primarily worked with Taylor and Bill from Fleur de Lis and has invested $3,000 so far in the ongoing engagement that began in August 2022.