Firefli

Firefli was hired by Hollins, a liberal arts university, to develop a marketing strategy and creative support for the launch of their new scholarship program, the Hollins Opportunity for Promise through Education (HOPE) program. Firefli's work included strategy and design consultation, creative services, digital marketing expertise, and developing brand awareness. The team at Firefli was able to embrace Hollins' brand guidelines and create a product that fits their overall marketing portfolio.

In another project, Firefli worked with a large liquid asphalt bulk storage and distribution company to develop and revamp their website and social media platforms. Firefli was responsible for designing, hosting, and maintaining the company's web content, as well as producing blog and social media content. The company worked closely with various members of the Firefli team, including their leadership, designers, and front-line customer service team members.

The Louisiana Lottery Corporation also engaged Firefli for their web design and WordPress conversion needs. Firefli created a complete digital strategy for the corporation's website, which included multiple database integration points, marketing messaging, graphic design, site navigation, and more. They also helped the corporation move over more than 10 years' worth of archival content to WordPress and designed a new CMS to give their Communications Department complete control over content updating. The Firefli team also developed an interactive player shopping quiz to help users identify the lottery games that they would enjoy the most.