FINIEN

FINIEN was hired by a Private Equity Real Estate firm to consolidate their sister companies under a new brand following significant growth. The firm's Marketing Director selected FINIEN from a shortlist of vendors due to their transparency and communication style. The project involved close collaboration with the firm's executive leadership team to understand the company from multiple perspectives. The Principal of FINIEN led the team in interactive sessions to develop a new tagline, brand story, and more. The client appreciated the quick turnaround on deliverables and the support and receptiveness of FINIEN to their ideas.

A Healthcare company dealing with Home Health products engaged FINIEN to launch a new brand that would unify their past history, legacy, mission, vision, and values. The Director selected FINIEN after finding their course on the Mentor Box platform to be efficient and clarifying. The scope of work included clarifying and documenting the mission, vision, and values of the new organization, naming the new entity, and creating its visual identity. The client worked with two members of the FINIEN team, the CEO and a designer, and felt strongly that they were guided in the right direction.

An e-commerce company in the home decor space enlisted the help of FINIEN to assist with their rebranding process and design a unique website. The CEO of the company was impressed with the tips they received from FINIEN during a consultation, leading to their decision to bring them on for the rebranding project. FINIEN's involvement included redefining the brand, designing the website, and helping with key branding materials, including the logo. The client worked with two individuals from FINIEN and invested around $40,000 in the ongoing engagement which began in May 2023.