FINIEN

FINIEN was hired by a home health products company to develop a new brand that would unify their past history and legacy with their future mission, vision, and values. The vendor's team, led by CEO Fabian Geyrhalter, clarified and documented the mission, vision and values of the new organization, named the new entity, and created its visual identity. The director of the company praised FINIEN for their efficiency and ability to clarify complex concepts, which helped shape the new brand's direction.

In another project, a private equity real estate firm enlisted the services of FINIEN to consolidate their sister companies under a new brand. The firm chose FINIEN for their transparency, communication style, and willingness to meet the company's growth needs. Fabian Geyrhalter worked closely with the executive leadership team to understand the company from multiple perspectives, leading interactive sessions to develop the brand's tagline, story, and more. The client noted the quick turnaround on deliverables and appreciated the vendor's receptive and supportive approach.

FINIEN was also engaged by an e-commerce company in the home decor space for a rebranding project. The vendor was tasked with redefining the brand and designing a unique website to enhance user experience. The team, composed of two individuals, interviewed key stakeholders and worked on key branding materials, including the logo. The CEO of the company expressed satisfaction with FINIEN's work, having invested around $40,000 in the ongoing project that began in May 2023.