Filament
visit site- Undisclosed
- 2 - 9 employees
- North Sydney, Australia
Client Insights
Industry Expertise
100%
Client Size Distribution
Small Business (<$10M) 30%
Midmarket ($10M - $1B) 50%
Enterprise (>$1B) 20%
Common Project Size
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Clients
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Highlights from Recent Projects
Filament was employed by JAGCON Group, a company that offers Project Management and Engineering services in the Infrastructure, Energy, and Mining industries. The objective was to define JagChart's ideal customer profile, create clear competitive positioning with its rivals, and convey its unique characteristics into buyer-friendly language across various platforms. The challenge also entailed identifying and differentiating between the company's primary buyers from the Project Director who often provides the final approval, and treating Tier 1 and Tier 2 contractors as separate entities.
The company found Filament through an online search, selecting the team based on their high ratings. Filament deployed a group of 2-5 employees to work on this project. Their main task was to create a Go-to-Market (GTM) playbook which would guide the market launch and streamline customer interactions to reach the company's objectives efficiently.
The completion of this project resulted in a comprehensive GTM playbook that fully met JAGCON Group's expectations and requirements. The client was satisfied with Filament's professional approach, expertise, and the quality of work delivered by their 2-5-member team, which was reflected in their high ratings. This outcome reinforced Filament's reputation as a reliable marketing strategy partner.