Fiat Insight

Fiat Insight undertook a project for a chemical manufacturing company, focusing on enhancing their brand experience and design, developing a functional website and formulating a digital marketing strategy. The company, a small operation, had a website with almost no traffic. Fiat Insight transformed this into an intuitive, well-designed site, moving it to a more efficient web host and significantly reducing hosting costs. The site now offers a much better user experience and represents the company more effectively. Fiat Insight was recommended to the company by an independent consultant and was chosen for their expert recommendations and approaches. The project, which is ongoing, initially cost around $15,000 and the website was launched at the beginning of 2013.

Fiat Insight also worked with a non-profit anti-pornography and anti-sexual exploitation organization. The organization was looking to create a more powerful web presence while dealing with security threats due to opposition to their work. Fiat Insight built several sites from scratch, helped with content development and programming, and provided staff training on digital strategies. They also helped with overall digital strategy, including building email lists, social media, and fundraising. The organization chose WordPress as their content management system for its ease of use and cost-effectiveness. The first major project cost around $5,000, and the organization now pays a monthly retainer fee for programming, maintenance, and security help. The relationship with Fiat Insight began in winter 2011.