Ferraz Creative

Ferraz Creative was engaged by Backtest.ai with the primary purpose of transforming their professional-grade trading platform into an intuitive product. The Ferraz team was also called upon to establish a complete design foundation backed by real user validation and paint a vivid picture of the company's vision through comprehensive brand identity and website development. A critical aspect of their engagement was the reformation of Backtest.ai's platform, grounded firmly on in-depth research and competitor analysis.

The Ferraz team began by dissecting the needs of the platform's target audience. Following this, they constructed interactive platform prototypes, refining and enhancing them based on ongoing client feedback. The evolutionary process eventually transpired into full-scale application designs enveloping diverse features like navigation, charts, tables, and core research-to-live-trading workflow. Simultaneously, Ferraz Creative worked on developing Backtest.ai's brand, encompassing elements like color palette, typography, web design, and log creation.

The entire project was executed over a six-month period, characterized by a continuous delivery model allowing the agile incorporation of improvements in alignment with the development workflow. Feedback from Backtest.ai acknowledges Ferraz Creative's efforts, specifically lauding their high ratings, cultural fit, and alignment with company values. Their work was integral in giving Backtest.ai a robust, professional, and credible presence at the time of launch.