Farinella LLC

Farinella LLC was hired by the Sebastopol Documentary Film Festival to manage their social media presence and digital coordination. The company, which had not previously focused on social media, sought to improve its visibility and relevance. Farinella conducted competitor analysis, market research, and audience outreach strategy development before implementing a social media plan. Their efforts included highlighting news on documentary films, social justice, and investigative journalism. The collaboration began in November 2019 and has continued into its second year, with the company investing approximately $15,000 annually.

Emergence Healthcare Group, a startup providing independent physician practices with a turnkey solution, engaged Farinella LLC for web design, digital marketing, branding, and social media services. The vendor was selected for their ability to attract potential clients through their own website. Farinella LLC invested time and resources to understand the company's voice and designed a comprehensive approach that included web design, brand refresh, signage in the first location, and social media presence. They also developed customer profiles for targeted marketing.

Farinella LLC was contracted by a trade association and event production company to assist with a rebranding project. The scope of their work included a complete corporate rebrand and refresh of all prints and copy, along with providing mission statements, taglines, and simpler messaging. The project, which started in May 2020, involved a mix of design, writing, and project management. The client invested $50,000 in the project, which is still ongoing. Farinella LLC was recommended to the client by a former customer and was appreciated for their ability to integrate well with the existing team.