Experiment Zone

Experiment Zone was hired by a B2B commerce platform for the automotive aftermarket industry to conduct a usability audit for their site. The team used the Baymard Institute's usability audit tool to evaluate each section of the website and provide actual values. The audit resulted in a detailed score and recommendations based on the team's expertise and insight. The client found the deliverable to be a valuable reference for prioritizing future work. The client was extremely satisfied with the work of AJ and Andreaa from Experiment Zone.

The design company, Designit, engaged Experiment Zone for UI/UX consultancy and research. The team at Experiment Zone collaborated through G Suite to craft research plans and questions, create surveys for participant screening, schedule and facilitate interviews, and synthesize the study results. The collaboration resulted in a keynote document provided to the client's customer. The client worked with two researchers from Experiment Zone and invested between $10,000 and $15,000 in the project which spanned from December 2021 to February 2022.

A learning management company with an integrated document management system hired Experiment Zone to perform a Conversion Audit. The goal was to understand how clients navigate their website and to improve the frequency of demo requests. Experiment Zone provided a professional presentation with analytical information, specific recommendations for improvement, and insights from competitor websites after several weeks. The client found the initial discussion with Experiment Zone professional and aligned with their needs. The client worked with the Founder and a Conversion Strategist from Experiment Zone.