Experiment Zone

Experiment Zone was hired by a learning management company to conduct a Conversion Audit. The purpose of this project was to improve the company's website navigation and increase the frequency of demo requests, ultimately leading to increased sales. Experiment Zone was chosen based on a recommendation and their professional initial discussion. The team at Experiment Zone, consisting of the founder and a conversion strategist, provided a detailed presentation with analytical data, recommendations for improvement, and insights from competitor websites. The company appreciated the professionalism and effectiveness of the presentation.

A B2B e-commerce platform for the automotive aftermarket industry engaged Experiment Zone for a Usability Audit. The platform, which funnels $60M of revenue, aimed to improve its overall usability. Experiment Zone was chosen due to a recommendation and their demonstrated expertise. The team used the Baymard Institute's usability audit tool to provide a comprehensive evaluation and recommendations. The team, which included AJ and Andreaa, delivered a usability audit score and valuable recommendations that are frequently referenced for the platform's ongoing work. The client was highly satisfied with the team's expertise and delivery.

Doctor Butler's, a company specializing in hemorrhoid care products, hired Experiment Zone for a Competitor Analysis and A/B Testing project. The goals of this project were to improve engagement on SEO-focused blog posts and increase conversions on the company's D2C website. Experiment Zone was selected based on a referral and informative introductory calls. The team, consisting of 2-5 employees, conducted a full site experience walkthrough, competitor analysis, and provided an executive summary of findings. They also started up to six A/B tests per quarter across the entire site, held monthly status meetings, and conducted additional conversion projects. The client continues to find value in the partnership with Experiment Zone.