Essential Content

Essential Content was engaged by Write Arm, a copywriting agency, to provide UX copywriting services for a major online consumer insurance company. The agency's CEO found Essential Content through a referral and was particularly drawn to its high ratings, budget-friendly pricing, cultural compatibility, and value for cost. Essential Content's project team, consisting of one member, was embedded within a cross-functional team to deliver the required services. The feedback and results from the project were positive, reinforcing Essential Content's reputation for delivering high-quality services.

In another project, Essential Content was hired by BBC Sport to create alternative sports content aimed at engaging 16-24 year olds. BBC Sport's Content Editor found Essential Content through networking and chose them for their geographical proximity and budget-friendly pricing. Essential Content assigned one employee to deliver a series of sports articles demonstrating a different approach to content, specifically aimed at engaging younger audiences. The articles covered various themes, from sportspeople overcoming hidden illnesses to the most beautiful moments in sporting history. The project was successful in demonstrating that a different content approach can be effective in engaging younger audiences.

Essential Content was also hired by Eskdale Solutions Ltd, a business consulting firm, to increase brand awareness through PR coverage. The MD of Eskdale found Essential Content through a referral and selected them for their proximity, cultural fit, and alignment with company values. Essential Content assigned a team of 2-5 employees to the project, which aimed to boost brand awareness in general media and the construction sector, and to use PR to increase organic search results. The results of this project were positive, demonstrating Essential Content's effectiveness in using PR to enhance brand awareness and visibility.