ESNS

ESNS was hired by Sunny Family, a hospitality management company, to create a comprehensive and effective brand. The company, which manages investment properties in Bali, sought to establish a strong internal culture and external brand positioning that would appeal to both customers and partners. ESNS was chosen for their high ratings and referrals. They were tasked with the creation of a brand book that would encapsulate Sunny Family's identity and serve as a guide for consistent communication. This book included the brand's foundational strategy and positioning, manifesto, vision, and core values. It also outlined the brand's voice, tone, and personality traits, such as being friendly, trustworthy, and family-oriented. The brand book provided content pillars and key messaging themes to guide content creation across marketing and communication channels. The successful completion of this project resulted in a brand book that encapsulated the values, verbal and visual identity, sensory profile, and examples of materials and branded products of Sunny Family.