Eris Strategy

Eris Strategy was hired by a non-profit organization specializing in children's education and family support programs to conduct several market research projects between 2016 and 2021. The projects were managed by the organization's marketing and customer experience team. Eris Strategy provided in-depth insights into the organization's customers and stakeholders, enhancing their understanding of their target audience. The quality of work delivered by Eris Strategy was highly appreciated by the organization.

An international AC manufacturer partnered with Eris Strategy to understand the reasons behind consumers' choices of different solutions and brands in their category. The goal was to improve brand positioning and convert consumers into customers through effective communication. Eris Strategy conducted a comprehensive research project, including a large national online survey, and provided recommendations on brand positioning, communication optimization, and claims to use. The manufacturer appreciated Eris Strategy's project design, budget efficiency, and the valuable insights gained from the research.

ING Australia, the country's largest digital consumer bank, engaged Eris Strategy to develop a scalable customer experience monitor that could provide direct results to different teams. Eris Strategy revolutionized ING's existing tracking system, providing live and customized reporting and deep analysis of the factors driving their results. The project covered 15 different product and service areas, each with its own survey design. Eris Strategy's innovative approach, including an automated 'red flag' reporting system for customers needing follow-up contact, was highly valued by ING.