enautics

Enautics completed a project for Mozy by EMC, a cloud backup provider. The project involved implementing and integrating Eloqua, a marketing automation solution. Mozy by EMC sought a method to automate lead nurturing and better qualify their leads. Enautics, as a certified Eloqua partner, was chosen to handle the implementation. They customized the solution based on Mozy's CRM platform, set up web tracking functionality, established lead scoring parameters, and set up nurturing email campaigns. The project, which required a team of four to five people from Enautics, was completed in July 2011.

Enautics also completed a project for a regional credit union servicing five states. The project was an on-boarding program aimed at quickly familiarizing new members with the credit union's core business, products, and services. Eloqua was chosen as the preferred solution for this project. The program was complex, consisting of four different components controlling email, direct mail, Perl pages, and the logic of program inclusion. Enautics and the credit union worked collaboratively on the project, with the credit union developing some assets and Enautics handling the larger tasks. The project was completed on September 9, 2013, after approximately nine months of work.