Empathy Inc.

Empathy Inc. collaborated with a venture capital firm's portfolio company, Intercap Registry Inc., to enhance product awareness in the North American market. The company enlisted Empathy Inc. to provide media strategy, planning, buying, and execution. Empathy Inc. integrated two of their employees into the client's core team and implemented several digital display programs with online trade publications. They also sought custom advertising opportunities with niche verticals, business, and entrepreneur verticals. The client was referred to Empathy Inc. by their marketing strategy agency and has so far invested $400,000 in the partnership which began in January 2020.

In a separate project, Empathy Inc. was contracted by Morneau Shepell to help develop a robust B2C strategy for marketing their virtual mental health solution. Empathy Inc. provided comprehensive digital marketing services, including SEM and social media strategies, content creation, and community management for Facebook and Instagram accounts. The client was referred to Empathy Inc. by a colleague in their corporate marketing group. The project, which started in early June 2020, is still ongoing.

For a caregiving marketplace company, Empathy Inc. was hired to manage, optimize, and scale their paid search program. The client sought Empathy Inc.'s expertise to capitalize on opportunities in this channel. Empathy Inc.'s scope of work mainly revolved around paid search on Google, where they took over and managed the client's Google Ads account. The client was referred to Empathy Inc. through word of mouth, and they chose to work with them due to their strengths in media buying, competitive pricing, and overall culture fit with their existing team. The project involved two members from Empathy Inc.'s team, a Media and Strategy Director and a Media Buyer.