Empathy Inc.

Empathy Inc. collaborated with Morneau Shepell, a human resources services company, to develop a marketing strategy for their virtual mental health solution. The project, which began in June 2020, involved creating a comprehensive digital marketing strategy, content creation, and community management for the company's Facebook and Instagram accounts. The team consisted of a client relationship manager, account manager, and a social media strategist/content developer. Initial feedback indicates that Empathy Inc. has been instrumental in helping Morneau Shepell transition from a traditional B2B enterprise to a company with a robust B2C strategy.

The company also provided media strategy, planning, and buying services for a venture capital firm. The goal was to increase product awareness in a specific target market in North America. Empathy Inc. joined the core team, which included the CEO and the head media buyer, and implemented digital display programs with online trade publications in the community. The project, which started in January 2020, had a budget between $600,000–$700,000, and the firm was satisfied with Empathy Inc.'s ability to reach the right audience and spend their budget wisely.

Empathy Inc. also worked with a caregiving marketplace company to manage, optimize and scale their paid search program. The scope of work primarily involved managing the client's Google Ads account. The client worked mainly with two members from Empathy Inc.'s team - a Media and Strategy Director and a Media Buyer. The client was pleased with Empathy Inc.'s strengths in media buying, competitive pricing, and culture fit with their existing team.