Emerson Stone

Emerson Stone was hired by a Denver-based luxury custom clothing company to redesign their outdated website and update their overall brand. The project involved a logo redesign and an aesthetic enhancement to ensure a professional look across all platforms and collateral. The client sought a unique, non-template website design that would correctly showcase their luxury clothing. The introduction of custom illustrations was also desired to distinguish them from competitors who primarily use stock model photography. The ultimate goal was to see an improvement in website traffic and appointment requests. Emerson Stone was chosen for their contemporary and forward-thinking design aesthetic, which aligned with the client's brand, and their competitive pricing.

The project was initiated with a kick-off meeting where the client outlined their vision for the website. Despite their lack of design knowledge, Emerson Stone listened attentively and asked insightful questions to gain a better understanding. Subsequent meetings saw the presentation of logo concepts and website wireframes by Emerson Stone. The team assigned to the project consisted of a project manager, an illustrator, a developer, and all three of the partners at Emerson Stone. The team size remained consistent throughout the project duration.

The project was a success, with the client expressing satisfaction with the redesigned website and updated brand. They appreciated Emerson Stone's ability to understand their vision and bring it to life, despite their initial struggle to articulate it. The unique website design and custom illustrations were particularly commended. The project achieved its goals, with the client reporting an improvement in website traffic and appointment requests. The client also appreciated the consistent team composition and the ample face time with the Emerson Stone partners.