Emerging Strategy

Emerging Strategy worked with an international educational products and services company looking to expand in Asia. The company CEO engaged Emerging Strategy to conduct market research and provide advisory services across six key markets: China, Singapore, Indonesia, Malaysia, India, and the UAE. The project involved detailed surveys and in-depth interviews with potential customers and other relevant players in the market. Emerging Strategy also helped to develop a go-to-market strategy for the client. The client praised Emerging Strategy for their flexibility, empathy, and the depth of their research and insight.

Emerging Strategy was hired by Quickbase, a SaaS-based work management platform provider, to conduct competitive benchmarking and primary interviews. The aim was to establish that Quickbase's customers receive a high ROI after implementing their platform. Emerging Strategy was chosen for their competitive pricing and prior experience with the client. The project required Emerging Strategy to provide a quantitative analysis of the benefits offered to Quickbase's customers compared to other CRM and project management solutions.

Adobe, a leading software company, engaged Emerging Strategy to gain customer insights to refine their international strategic approach. Emerging Strategy conducted customer interviews to help Adobe better understand their target audience and their needs. The project focused on identifying the preferred device for using Adobe's apps (mobile vs desktop), customer expectations regarding localization and languages, and the primary need for creative apps (hobby, social media, professional usage). Adobe chose Emerging Strategy based on their high ratings and a referral.