ELEMENT

ELEMENT was hired by a financial company to create a 30 and 15-second TV/online video spot during the Coronavirus pandemic. Despite the limitations of the pandemic, the company aimed to produce a spot that did not resemble one created during a pandemic. ELEMENT offered a diverse range of directors, all of whom prepared a selection of potential scenes for the vignette-based campaign. The commercials were produced with five different directors, using four different casts. The whole production was set up so that it could be watched via Zoom, with a central director overseeing the process. The line producer and the central director provided feedback during the process. The results were impressive, with the commercials not resembling spots created during a pandemic.

ELEMENT worked with Ronald McDonald House Charities of New England to develop, produce, edit, and execute a multi-episode video series to highlight their Meals with Love Program. The video series was designed to engage the greater community and highlight key stakeholders who have made a difference to the families they support. ELEMENT was praised for their expertise, kindness, and responsiveness. They were able to take the client's ideas and hopes and turn them into a tangible product, providing expert advice and guidance throughout the process. The client was particularly impressed with ELEMENT's ability to make people feel comfortable in front of the camera. The final product was highly praised, with the videos effectively showcasing the "love" in the programs through their production and editing.