ElefantEins

ElefantEins was contracted by Palm Code, a Hanover-based AI consultancy company, to revamp their website and improve SEO. The strategic objective was not only to enhance the aesthetics of the website but to generate more qualified inquiries. The project was also aimed at improving Google's visibility and discoverability in AI systems like ChatGPT (GEO) from the start - a step beyond just short-term trends. A major requirement was that the client maintain editorial independence, i.e., they should be able to manage and develop the website content post-launch without being reliant on an agency.

ElefantEins was selected after a rigorous selection process, due to their high ratings, cultural fit, and cost-effectiveness. The scope of work included developing a new concept for the website and site structure based on SEO and competitor analysis. ElefantEins was also responsible for creating screen designs for both desktop and mobile versions. They implemented the site in Statamic with easily manageable content modules, optimized website loading times and metadata. They secured visibility in AI systems and proved training on the CMS to ensure the client's editorial independence.

The company successfully delivered on these requirements and achieved the stated objectives. ElefantEins provided a revamped, easy-to-navigate, and professional website that the client could continue to independently develop. Alongside this, they received training on the content management system (CMS) for editorial independence. Through this project, ElefantEins significantly improved the Palm Code's online presence, both in AI systems and on Google search.