eight&four

Eight&four was hired by JML, a retailer and brand of consumer goods, to develop a comprehensive social media strategy aimed at building brand awareness and creating engaging content. The team of 6-10 employees developed a multi-platform approach that included content creation, influencer management, and community engagement across Meta, TikTok, and YouTube. The deliverables included a monthly content calendar, paid advertising strategy, brand design, and creative assets. They also developed a brand tone of voice and managed influencer marketing. The result was a cohesive and engaging social media presence that fostered community engagement and drove both online and in-store sales.

Canon Europe Ltd, a leading technology company, engaged eight&four to create a suite of assets to support the launch of Canon's Light and Speaker. The team of 6-10 employees was tasked with creating compelling messaging and content to drive purchase consideration. The key deliverables included a 30-second video showing benefits, a 30-second how-to-use video, 15 sec and 6 sec versions for YouTube pre-roll, and social media usage. A special version of the 15-second video was also created for paid media in the run-up to Black Friday. All videos were delivered in 16:9, 1:1, and 9:16 formats.

Eight&four was hired by Inkling, an award-winning consumer marketing agency, to create video content. The project was assigned to one employee who was tasked with producing one film for Inkling's client. The selection of eight&four was based on high ratings, close geographic location, budget-friendly pricing, and company culture fit. The result was a professionally produced film that met the client's expectations.