Edot Digital

Edot Digital was hired by LCM Skin and Laser Clinic, a leading aesthetic clinic in Pretoria, to revamp their digital presence and enhance customer experience. The clinic had a well-established reputation in the market but their old website did not accurately reflect their expertise and value. Edot Digital's team of 2-5 employees was tasked with designing a dynamic, responsive website, developing an eCommerce store with customizations, and integrating a skin assessment or medical questionnaire for customers to complete before purchases. They were also required to improve the website's SEO, reduce bounce rates, increase leads, and implement a CRM solution for better communication with the clinic's large patient database. The team was chosen for their high ratings, good value for cost, and alignment with the clinic's values. All communication was conducted through in-person meetings, virtual meetings, and emails or messaging apps.

The results were highly successful, with the new website accurately reflecting the clinic's value and expertise. The custom eCommerce store and integrated skin assessment or medical questionnaire enhanced the customer's purchasing experience. The SEO improvements led to higher visibility, resulting in reduced bounce rates and increased leads. The CRM solution also provided an effective means for the clinic to communicate promotions and treatment news with their customers. LCM Skin and Laser Clinic found Edot Digital through a referral and chose them for their high ratings, great culture fit, good value for cost, and alignment with the clinic's values. The team's size of 2-5 employees communicated primarily through in-person meetings, virtual meetings, and emails or messaging apps.