Editor Group
visit site- $10,000+
- 10 - 49 employees
- Sydney, Australia
Editor Group is a specialty digital marketing agency based in Sydney, Australia, with offices in Singapore and New York. Founded in 1998, Editor Group has just over 100 employees, and focuses on crafting marketing copy and long-form content. Its services include content marketing, digital strategy, and SEO.
Client Insights
Industry Expertise
25%
15%
15%
15%
10%
10%
10%
Client Size Distribution
Small Business (<$10M) 10%
Midmarket ($10M - $1B) 70%
Enterprise (>$1B) 20%
Common Project Size
$200K-$999K 1 project
Clients
- Commercial: Accenture, AMP, ANZ Bank, Cisco, Commonwealth Bank, Deloitte, Deutsche Bank, EMC, Fairfax, Herbert Smith Freehills, IBM, Intel, Microsoft, Optus, PwC, Russell Investments, Singtel, Woolworths.
Highlights from Recent Projects
Editor Group was engaged by Deloitte Australia to aid in a major relaunch of their website. The goal was to condense 10,000 pages down to 1,000, with Editor Group tasked to rewrite and create from scratch around 200 pages. The project required a deep understanding of Deloitte's various service lines. Editor Group successfully created engaging content and an editorial style guide for future content creation. Despite initial hesitation due to Editor Group's traditional editorial focus, Deloitte Australia found them more cost-effective and better aligned with their goals than pure content marketing firms. The project was completed in October 2014, marking over a decade of collaboration between the two companies.
An Australian-based financial services company sought the services of Editor Group for numerous content-related jobs. The company had struggled to find a content agency that understood their business goals and had a thorough financial services background. Editor Group was able to meet these needs by providing a range of services including digital campaign planning, print production, case studies, white papers, information sheets, annual reports, website competitor and strategic review, credentials/sales material and market positioning, communications planning and execution, and magazine articles. They also helped with brand identity projects such as magazine redesign and relaunch. The total cost of the project was around $750,000. The company appreciated Editor Group's effort to fully understand their business problems to ensure they were solving for the right thing.