Edelmade

Edelmade was hired by Scribble, a unisex lifestyle apparel brand for babies and kids, to revamp their branding. The previous branding lacked cohesion, so Edelmade was tasked with creating a unified brand story across all platforms, from social media to packaging. The team also developed custom textile prints for the garments. The project was successful, with Edelmade delivering a cohesive brand image and enhancing the customer experience. The Scribble founder praised the Edelmade team, which included Lauren, Mike, Rachel, and Marin, for their excellent communication, understanding of the vision, and incredible talent.

Edelmade worked with WETA, the nation's third largest public television station, on two branding projects. The first involved revitalizing the Well Beings brand, a youth mental health initiative. Edelmade helped expand the brand to cover other topics like healthcare access and created additional elements for consistency in social media presence. The second project involved developing brand guidelines and collateral for WETA's corporate rebrand. Edelmade also designed billboards for buses and bus shelters in the Greater Washington DC area. The Senior Creative Director at WETA praised Edelmade for their ability to understand and build out the necessary systems and elements based on initial concepts.

A family law firm hired Edelmade for website development and branding. The owner of the firm, who had no previous experience in these areas, wanted a classy, minimal but effective website and brand. Edelmade was chosen for their understanding of the vision and specific needs of the project. They used a mood board to narrow down the vision and offered two directions for the final product. The owner primarily worked with Lauren from Edelmade, but also interacted with her partner and designers in the early stages. The project was completed successfully, with the owner appreciating the efficient technologies used by Edelmade.