ECHOS Brand Communications
visit site- $10,000+
- 10 - 49 employees
- San Francisco, CA
ECHOS Brand Communications is a public relations company based in San Francisco, Calif. with offices in Boulder and Portland, and London. They specialize in active lifestyle and outdoor products and consumer technology, particularly cycling brands. The company, founded in 2009, has a team of around 10 that provide media relations, storytelling, social engagement, and brand activation services for sporting and active lifestyle product companies.
Client Insights
Industry Expertise
25%
25%
25%
25%
Client Size Distribution
Small Business (<$10M) 60%
Midmarket ($10M - $1B) 40%
Common Project Size
$50K-$199K 1 project
Clients
- Dainese
Highlights from Recent Projects
ECHOS Brand Communications was hired by Dainese & AGV of North America, a high-end Italian motorcycle, mountain bike, and ski apparel brand, to manage all media relations for their various communities. The company had been without a PR agency for a significant period, which was impacting their marketing efforts. ECHOS' primary goal was to regain the trust of journalists and focus on major product launches, helping to improve brand awareness and boost sales. The agency was selected for their ability to understand the brand's industries and their wide reach across different markets.
ECHOS acted as the strategic communications arm of the Dainese team. They integrated communications strategy, storytelling, and execution into the overall program and worked to defend and support the growth of the Dainese brand in North America. Their goal was to create new conversations and leverage existing opportunities to amplify the brand and its products. They engaged with media and influencers to share and amplify the Dainese story across multiple channels and worked to maintain and increase brand awareness. They also focused on public relations, strategy, brand differentiation from competitors, and social engagement with influencers.
The results of the project were significant, with ECHOS helping to increase brand awareness, traffic to the website, and positive industry and consumer engagement. They also helped Dainese associate with like-minded industry leaders, further boosting the brand's reputation and reach. The team was composed of the principles and founder of ECHOS, Matt Bennett, and Rob Reedy, along with several account executives focusing on different areas of the business for Dainese AGV. The client was pleased with the results, noting the increased brand awareness and sales as a direct result of ECHOS' work.