EAG

EAG undertook a comprehensive branding project for a life and health insurance company, aiming to elevate the company's image to a more serious level. They revamped the company's existing branding, including visuals, to appeal to a broader audience. The project also involved the creation and execution of digital radio billboards, TV commercials, and logo design. The team expanded from three to ten members over the course of the project, which began in June 2019 and is ongoing. The insurance company has invested between $3 million and $4 million in this project, praising EAG for their persistence and effective strategy.

In another project, EAG was hired as the advertising agency of record for a medical supply company. They handled all of the company's advertising needs, including online marketing, PR, branding, collateral development, and TV production. The company selected EAG through a competitive process, working with their entire team from the owner to designers. The company did not provide specific feedback on the results of the project.

EAG was also engaged by a cosmetology school for lead generation and marketing development across their nine locations. They developed and implemented various marketing strategies, including direct response and positioning advertising, digital marketing, and event promotion. The team also set up remarketing and tracking cookies on the company's website and managed their social media advertising. The engagement, which started around 2000, is ongoing with an average monthly investment of over $50,000. The cosmetology school appreciated EAG's ability to meet their needs and continuously evaluate and improve their marketing strategies.