Dusted

Dusted, a branding and web development agency, was commissioned by Xiatech, a pioneering IT company, to revamp their brand identity and develop a novel website. Tasked with creating an identity to embody Xiatech's innovative software offerings and market positioning, the Dusted team diligently crafted a new suite of company and product logos. They also developed fresh skins for Xiatech's social media presence on platforms such as LinkedIn, Twitter, and Facebook. Additionally, Dusted was responsible for producing branded company templates, which included PowerPoint presentations, proposals, and invoices.

The partnership between Xiatech and Dusted spanned from February to April 2022, during which the team, comprised of 2 to 5 members, created branding guidelines showcasing the tone of voice and visuals for both the company's online presence and printed collateral, such as product presentations and proposals. The Dusted team's approach fused the organization's new identity seamlessly into their online and offline marketing strategies. Xiatech entrusted Dusted with the project following an online search based on their high ratings, competitive pricing, cultural alignment, shared values, and a proven record of success stories.

The collaboration resulted in a resoundingly positive output as Dusted successfully supported Xiatech in relaunching with a new brand identity. In addition to the rebranding, Dusted conceived and developed a website, establishing a commanding online presence for Xiatech. Both projects proved crucial in introducing Xiatech's revolutionary software to the markets. The teams worked cohesively, with Dusted continuing to furnish support and services as the IT company introduced more digital capabilities to the market.