Dragon Army

Dragon Army was hired by a plant-based hair care manufacturing and retail company to assist with two projects. The first project involved the launch of a new product, for which Dragon Army created a marketing deck after conducting interviews to understand the product and the company's goals. The second project was a product line launch, brand refresh, and microsite design, for which Dragon Army conducted several interviews to determine the brand refresh design. The team also worked on the microsite to support the new product launch. A total of $70,000 was invested in these projects, which took place from September 2024 to June 2025.

Dragon Army was hired by an IT software company to develop a new brand and website. The project involved a complete rebrand, CMS selection, and website design and build from scratch. Dragon Army guided the company through an in-depth discovery process to understand the brand, audience, and business goals before developing a cohesive new visual identity and digital presence. The deliverables included a comprehensive brand guide, detailed wireframes, and UX/UI designs that reflected the new brand direction. The team also designed and built a fully functional website on a new CMS platform, consisting of approximately 20 pages with custom templates, integrations, and plug-ins to support the company's marketing and operational needs.

Dragon Army was hired by a non-profit organization, Global Ministries, to improve their website's usability, content, and design. The project involved researching user behavior and developing a more intuitive navigation structure. Collaboration with IT ensured seamless integration between Salesforce and the CMS. Based on the research findings, Dragon Army refined existing navigation categories, created new templates and landing pages, and generated content that highlighted the organization’s mission and impact. Department staff were guided in crafting content that engaged diverse audiences, emphasized outcomes, and promoted giving. User testing ensured that the site functioned effectively across languages, regions, and devices, and training was provided for internal content creators and the web team to manage and update the CMS independently.